Our Process
Brewing Community,
One Neighbour at a Time
Westside Ale Works is more than a brewery — we're a neighbourhood institution committed to supporting the businesses and people within walking distance of our taproom.
We believe the best beer tastes better when it supports your neighbours.
Our outreach focuses exclusively on businesses within 5km of our brewery at 36 Alfred Street, South Melbourne. This hyper-local approach reduces carbon footprint, strengthens the local economy, and builds genuine relationships with the people who make this neighbourhood great.
What We Stand For
Community-First Values
Hyper-Local Focus
We prioritise partnerships with businesses within a 5km radius of our brewery at 36 Alfred Street, South Melbourne. This isn't just a policy — it's how we reduce our carbon footprint and keep the local economy thriving.
Neighbourhood First
From the cafes on Clarendon Street to the workshops on Montague — we believe the best partnerships start with a handshake between neighbours. We actively seek out local businesses for corporate events, Friday shouts, and team celebrations.
Community Over Commission
We don't use aggressive cold-calling or spam tactics. Our outreach is genuine, personal, and always respectful. If a business isn't interested, we respect that immediately and permanently.
Sustainable Supply Chain
Short supply chains mean less transport, less packaging, and less waste. When your Friday beer comes from the brewery down the road, everyone wins — especially the planet.
Supporting Local Employment
Every corporate event, every Friday shout, every team celebration booked at Westside supports local jobs — from our brewers and kitchen team to our bar staff, all of whom live and work in the neighbourhood.
How We Reach Out
Transparent & Respectful
Discovery
We identify local businesses within our 5km community radius using public business directories and Google Maps.
Research
We learn about each business to understand how we might genuinely add value — not just sell beer.
Personal Outreach
A real person from our team reaches out with a genuine, personalised introduction. No bots, no templates.
Respect Boundaries
If a business isn't interested, we stop immediately. No follow-ups, no pressure. We add them to our do-not-contact list permanently.
Partnership
For interested businesses, we work together to create something that works for their team — from casual Friday pints to full corporate events.
Business Opt-Out
Don't want to hear from us? No worries at all.
If your business has been contacted by our team and you'd prefer not to hear from us again, simply enter your website domain below. We'll permanently add you to our do-not-contact list. No questions asked, no follow-ups.